At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.

The study of biomechanics and movement is our expertise, exploring each dynamic element of human anatomy to develop smart technology that ensures perfect balance and enduring comfort.

Something simply 'practical' is not enough for us – we go far beyond that to create intelligent, desirable and sophisticated footwear that works with the body, not against it.